Hi ,
I had high hopes for fall. September always brings me renewed energy, but this year my energy was no match for the powers that be. As we go into October I find myself for the second week too sick to write you a thoughtful article (though the one I'm working on will be
really great!) and worried about having everything ready for my workshop "Permission to Do Less" on Oct. 19. Oh the irony!
So instead of forcing myself through the day, I cancelled all my calls (I have no voice anyway) and have spent the morning lying in bed with my dog reading a book. I think I'll grab a blanket and
sit outside this afternoon to try and enjoy some of the majestic fall colours, but we'll see.
While I wait for my soup to warm up for lunch, I really must tell you about someone else who is up to cool things, since I can't send you an article of my own today.
Lauren Van Mullem, of Truer Words by Lauren, has been my go-to person for all things copywriting for the past year. I used her
workbooks to write my website, then used her Copyrocking service to make the words awesome. There are so many things I love about her, I'll make you a (very incomplete) list: - She'll never make you feel bad about having writer's block. She knows what it's like to feel depleated when writing, and will hold your hand right on through that horrible feeling to the magic
- Her focus is ethical copy, so you never have to feel like you're manipulating your audience just to make a sale. Never. And she breaks so many of the rules other copywriters might teach, yet it WORKS so beautifully.
- She's actually affordable. You don't have to break the bank to improve an essential business skill or to get her help with
it.
- She's just my kinda person...grows a garden, has great book recommendations, makes dyes and tinctures out of plants...you know, the fun stuff!
All that to say, when I tell you to follow her, get in her orbit, and learn from her, I really mean it. You'll have a great opportunity on
October 16th because she's hosting a one-of-a-kind workshop you're invited to.
A 90-minute workshop where you’ll write a sales page that connects with clients you love, without the tactics you hate
I know it will be ultra helpful, loving, and doable for you.
Enjoy!
Until next week, you've got
this.
Stephanie Wasylyk
Your Business Guide